Supporting, Not Restricting: Policies for Quick Commerce

India’s e-commerce ecosystem is venturing into an exciting new phase with the rapid rise of quick commerce, a transformative innovation in retail. While dominant players like Amazon and Flipkart continue to lead traditional e-commerce, emerging ventures such as Zepto, Blinkit, and Dunzo are revolutionizing the market with ultra-fast delivery models. However, this fast-paced growth has sparked concerns from regulatory authorities and organizations like the Confederation of All India Traders (CAIT) regarding their operational practices and market implications.

As India’s e-commerce market is projected to reach $200 billion by 2026, quick commerce is expected to capture a $5.5 billion share, marking it as both an advancement and a disruption in digital retail.